Mini | Motion Behaviour Concept
Imperfectly human - a motion behaviour concept for the Mini brand. The task was to show how playful the MINI logo can be used within digital channels – especially when two or even three logos come together.
MINI believes in the greater belonging and celebrates differences – MINI loves to spread the word. It’s telling various stories and is part of many different worlds.How can a brand be as open-minded as possible, but stay true to itself? Just like you: through an authentic behaviour that’s based on a true personality. In order to put emotion at the centre of the brand, we directly translate human behaviour into the brand’s motion behaviour. The brandmark is literally humanised. simple. expressive. individual. playful.
