Coke Magic Mural | Campaign Design
The Coca Cola Summer Magic Mural is a rich and joyful piece of Illustration that ties together multiple summer stories. The mural represents the various summer events for which you can win tickets with a can of Coke. Three themes in one extensive summer campaign: the European Football Championship in Germany, the Olympic Games in Paris and the various summer festivals. All summarized in our Summer Magical Mural.
And the mural surprises everyone with hidden surprises: Three summer characters, who can be found on different applications, move between the murals. Following the well-known Where is Waldo principle, the audience is encouraged to find these characters in order to increase their chances of winning. New worlds open up in the animation and you get the feeling that you are immersed in the infinite world, while the cans are given a collecting function through various cut-outs. All of this embedded in a multicultural summer party that's hosted by Coca Cola. The whole Mural works as an Umbrella campaign for all the amazing summer events you can visit with Coca Cola.
