Endless Summer Pass | Campaign Design
Coca-Cola’s Endless Summer Pass opens the door to a summer of epic experiences. Whether it is enjoying live music at the biggest festivals, seeing athletes compete for their country,or cheering on your favorite football team.
The campaign was used on primary packs and secondary packs across Europe in summer 2024 and through intensive social media activation it became part of Coke Summer. The development included the design of the festival band in its variations as well as a comprehensive visual identity system toolkit for further activations
